Blog e notizie

Join Markify in welcoming distinguished representatives from the USPTO as they share tips for your practice at this special event presented by the California Lawyers Association.  As a sponsor of this year’s conference, Markify’s clients and guests will receive the special IP Section member rate to attend. Contact Sasha Farrah at sasha@markify.com for your personal invitation to enjoy this special member rate. 

This is a full-day event with two locations: April 2 in San Francisco at the Julia Morgan Ballroom in the Merchants Exchange Building, and April 4 in Los Angeles at the Los Angeles Athletic Club. For more information visit https://calawyers.org/event/the-trademark-office-comes-to-california/

To handle the growing interest for Markify in the US we have added a Business Development Director to our US operations. 

Her name is Sasha Farrah and she has a solid background in the trademark community:

   > Several years at IP service providers like Corsearch, Thomson Compumark, Dennemeyer and LexisNexis. - She knows what options you have and she can discuss them in detail. 

   > A trademark attorney herself. - She understands the legal aspects of the trademark profession.

   > Started as an examiner at the USPTO. - She knows how they work and what you can expect from them.  

Read her own story here:   https://www.linkedin.com/feed/update/urn:li:activity:6362310617717579776/

She would love to hear from you, to discuss how you with powerful and smarter trademark search tools can reduce costs, optimize your work flow and get new business. 

You can reach her at sasha@markify.com or at 310.922.9778.

To the lucky few at the INTA Annual meeting 2014 in Hong Kong, starting this weekend: All attendees who leave a business card in our booth (number 725) will win one prize, and one attendee will win two:

1. One lucky winner will once again walk away with an iPad. We were the first firm to offer give away a free iPad, back in INTA San Francisco 2011. There are still few other rivalining products. Maybe next year in San Diego....

2. ALL others will win a FREE Comprehensive Trademark Search Report. You can choose between different reports,  covering up to 28 EU countries (value 450 EUR) or a US Full availability (USD129). See all choices here Come by, with questions and business cards, and you will ALL be rewarded!

“Listen to the customer” is a popular, and often a very good, advice when you develop your products and services. We didn’t just listen, we sat down with some of our best trademark attorney clients and discussed for hours.

“How can we at Markify help you serve your clients better?” was our main question.

The core answer, from both small and big firms, was rather simple:

“We like your searching and watching services. We love the accuracy of your trademark search algorithm. And the Markify pricing is amazing.

But, your services need to cover more trademark, domain name and common law databases.”

So the last year our team have been busy adding new databases to our comprehensive searching and monitoring services for trademarks and domain names.

Our geographical focus in this process has been the 28 EU countries, the US and the new gTLDs. We start here, but we will not stop here . . .

You find detailed descriptions, samples and pricing of our new offers here:

Comprehensive Search reports

Trademark monitoring

Domain name monitoring

We truly understand the value of your feedback. It is what helped build these services in the first place. So any more feedback is highly appreciated!

Once again we have looked at all EU and USPTO trademark applications the last year - 2012 - and done a quick analysis of what words are used.

Raw lists of the popular 1000 trademark words can be found here: Top 1000 USPTO trademark words 2012, Top 1000 CTM trademark words 2012

The total number of different "words" are over 130.000. The distribution is as usual: 90 percent are used less than 5 times, like PINTEREST and JABRA, and the top 10 percent are used up to 2000 times, like ONE and LOVE.

Popular USPTO trademark words

What words were popular 2012 when it came to getting a US trademark registration?

A new word on the top list is CLOUD, wich was strong already in 2011 with 372 occurrences and this year made it to the top list when it showed up in 454 trademarks applications. Compare that with 2006, when CLOUD only showed up in 28 trademark applications.

Other trademark words moving up on the list are: WATER, FREE, STAR, BODY an NATIONAL.

Single letters are very popular in trademark filings, like T, N and E. A rising star here is the letter M, which appears in more than 700 trademark applications last year compared to 450 the year before.

Words moving down on the list are GREEN, REAL, USA and SOCIAL.

The top 100 USPTO trademark words 2012:

Note that we have eliminated the most common "stop words" like  THE, IS, AT, YOU, AND etc, and some company attributes like INC, LLC, COMPANY and GROUP.

Popular EU trademark words

We have also done a similar analysis of the very popular EU trademark registration called CTM (from OHIM). A CTM (Community Trade Mark) covers 27 countries and many languages. Surprisingly there is not a large  difference between the EU trademark list and the US trademarks. English is the dominating language, at least in the  in the pan-European trademark registration CTM.

A couple of trademark words you find in the CTM top list that you don't find in the USPTO top list: ECO, HOTEL, LONDON, QUALITY, ROYAL, EASY, EUROPEAN and PARIS.