A year ago we did what in the start-up community is called a “pivot”, a strategic change of course. In our case it boiled down to choosing one of our two client groups.
We decided to quit helping start-ups around the world with their trademark searching and trademark applications. Instead we wanted a complete focus on the trademark professionals, who from the start had understood and appreciated our full trademark search and watch reports.
These kind of decisions are never easy but for us it has been truly liberating. It has both let us focus our development of new products and how we communicate with our clients.
To better reflect our focus on the trademark professional, we are today launching a new design of our website. The changes are not huge and you will find most things at their usual place. But there are three changes in our offer you should be aware of:
Free trademark search moved
Thousands of people have every day used our free trademark search engine that also finds confusingly similar trademarks. But after discussions with both large and small trademark law firms and in-house counsels we have understood that this free search is not as important as our full availability reports and don’t really belong on the front.
As a consequence we decided to move it from the front page. You can still access it from the bottom navigation, Old free search. If you are not signed up, you will prompted to.
Only one similarity algorithm for Comprehensive Search Reports
We have earlier offered our search reports with two different similarity algorithms:
- the “Comprehensive 99%”, that finds all potential conflicts with the world’s most accurate trademark search algorithm, and
- the “Knockout plus”, that for half the price finds most (62%) of the potential conflicts with a minimum of report length.
The feedback has been that our “Comprehensive 99%” has such a low price, even for many markets, that there is no need for the knockout search product, at least not in this context.
So we have removed that option from the Comprehensive Search Report order.
Our “Knockout plus” algorithm is still in some cases a very efficient tool, so you will see it in a new search product very soon.
Whois info now included in new Domain watch price $39
The Domain watch, where you get a weekly report of new similar domain names, was earlier $29/year plus an optional $19/year for the whois info, a total of $48.
After discussing this with some of our larger clients we decided to include the whois data for all watched marks. The new price for Domain watch including whois info is from today $39.
Feedback appreciated
If you have any thoughts on this, please send me an email with your feedback: benoit at markify.com.